Welcome to Ignition.

The road-tested, step by step action system to start up a business and generate clients. Putting you in the driver’s seat of your destiny.



Is your current work making you happy and fueling the life you desire?

Are you content with building someone else’s dreams while your ideas get pushed aside?

Would you like more freedom and flexibility in how you work, live, and play?

You are ready to strive for a dream you can control

You know, the one where you are in the driver’s seat, designing exactly how you live with no need for a job that only contributes to someone else’s wealth or dreams.

You know you want out of corporate. But how? The day-in and day-out of the same thing, the same corporate slave routine is killing your soul.

How do you break free?

How do you build a source of income that is all yours, yours to drive, control, and determine?

Perhaps you’ve already taken other business-building courses, spending big dollars only to come away with a pile of completed worksheets and some new insights. While that may have been helpful in gaining clarity, it didn’t help you build a business from the ground up.

Wouldn’t it be nice to be guided step-by-step in creating an actual business? That’s exactly what sets Ignition apart from many of the other business-building courses out there.

This is about you.

Your desires, your dreams, your life. But there’s a catch.

This freedom you seek is really about control…

and you have to actively create it.

Hi, I’m Cat LeBlanc. I believe that we, as entrepreneurs, have the power to determine our own destinies ... if we're truly willing to take the right steps


I help adventurous entrepreneurs escape their corporate traffic jam and hit the open road of online business, where the only speed limits are the ones they set for themselves.

I mean taking the right steps, implementing, working steadily. No giving up, no doubting…

Just doing.

What you are looking for is actually not a new concept, secret, or privileged insight, but a proven step-by-step series of action steps that result in a business with real clients and real sales in little time.

Who has time to wait years for a blog to take
off or a list to build before making real money?

This doesn’t mean you hit the ground with an income that replaces the day job tomorrow, but it does mean that you’ll be out making sales at the earliest possible point in your business. No need to spend hours laboring over the fine details of your website or months blogging before someone takes notice of your small corner of the internet. I teach you how to go out and get leads and make sales.

Then the fun begins.

Once you’ve followed the course and complete it with an actual business in place with real clients and real sales, you get to start purposefully designing your life. Your self-determination emerges.

This is called sitting in the driver’s seat.

And the sexy part…you get to determine how fast you drive.

No more waiting on someone else to give you that promotion or recognition or greater flexibility.

Life takes the lead.

Power is all about self. Knowing who you are and what you are capable of out from under someone else’s definition of your life is where true, raw power lies.

Let me help you find it.

As a business strategist, I’ll help you get into the driver’s seat of your future by starting a real online business. With me, you won’t just get the keys to your future. You’ll build and test-drive your enterprise each step of the way, actually reaching milestones like closing your first sale. From there you’ll be ready to hit the open road of business, where the only speed limits you'll encounter are the ones you set for yourself

Selena Soo Publicity Coach

Cat is a visionary coach who helps her clients uncover their profitable business idea. With Cat's help you'll be thinking bigger, getting into consistent action, and finally launching that successful business you've always dreamed of.

Follow Cat's system. It works. I have had my first sale! Earning £750 for 4 hours of coaching 

Charlotte Jacob Business Architect and Strategist
Lyndsey Brent Business Strategist and Sales Coach

Despite going to college for business, I had absolutely no idea how to start an online business! Prior to finding Cat, I was going around in circles that didn't even make sense. With Cat's help I understood how to build my business efficiently using her multi-step approach!

Cat has a gift of helping women tune into their special gifts and taking them through proven systems.

Because the foundation blocks were set  while working with Cat, I was able to pick up clients almost immediately online and only a handful of months later celebrated my first $15k month!

If you're ready to start your online business, Cat is the one to trust. She puts serious thought and testing into all her work and you can be sure you'll be in good hands!

Cat walks her talk. She has a particular expertise that is rare in coaches and that is she has an amazing ability to draw out your strengths even if you don't know them. Cat's been a valuable source of guidance for me and her coaching has been very instrumental in making some life changing business decisions.

Shae Baxter SEO Super Queen


What if you could have:

  • A step by step action system that guides you through every step of choosing your business idea, launching your business and getting your first clients? (we are not talking about another education course or tool - and ACTUAL step by step system)
  • Accountability as you complete the steps so you can beat procrastination and not get left behind
  • Check points so that you know you are on right on track
  • Access to ask Cat questions about your specific business and get her expertise and guidance
  • A fully built out business example to follow and case studies to guide you as you build your business
  • A supportive community you can turn to with your questions, gain feedback and get support from.

That is EXACTLY what you get with Ignition

Ignition is built on my extensive experience helping others create and build thriving business as well as the thinking of the world’s smartest entrepreneurs.

Yet, the system is simple and practical enough for anyone with the drive and determination to create their own thriving business.

No “secret methods” or over-the-top skills needed. At the end, my clients have built a working online business that’s uniquely suited to their background, interests and expertise.

When you make the decision to take control of your life by committing to Ignition, you are putting yourself in the driver’s seat.


A future with a thriving business generating leads, clients and income

For you, this means a very clear path and understanding of how you will leave the cubicle and live your life on your terms. You’ll already have proof and a timeline in place by the time you reach the finish line of Ignition.

Here’s what we'll cover together:


I’ll guide you in how to choose your business idea. Whether you already have a passion deep in your heart that you want to share with the world or whether you have NO IDEA what you can do to make money we'll get you clarity and results. This is about choosing something that works for you and is profitable, an idea that will help you build speed. I’ll help you do this no matter where you are. No idea or tons of ideas, with my guidance, you’ll uncover the best business idea for you right now.

Right now you need a powerful engine to fuel your life. We are going to build it.


What is it about you that will drive your unique selling points? You don’t have to be an extrovert to succeed here. You simply need to uncover your strengths and leverage them for speed of implementation.

Are you accomplished in a particular area? Or have you had a particular experience that changed your perspective?

We’ll use that as a platform to build your new business. Remember, this is about starting where YOU can gain traction, build momentum, and then harnessing that power to do more, even shift gears.


This module is straight forward. Based on your idea and your message, we’ll design offers that create sales. I’ll prompt you to answer questions that help you see exactly what offers will work best and then ask you to implement them.

This module is about getting crystal clear clarity on exactly what you are going to offer to clients AND what you are going to charge.

Yup! That's right.

We also cover pricing!


This is about how you will make sales, but more so about actually making sales. You’ll work on finding your ideal clients, making your offer, and closing sales here. All while being genuine and helping people. No ickyness.

What good would all of the learning be if you did not put it to practice and actually experience the results? Without the doing, you would just be taking another program with great concepts and theories with nothing to take home.

We don’t do that here.

You'll use strategies that don't require you to build a website yet to get in front of the right people and test your idea.  No wasted time. No wasted money. 

You are wondering how this works right? That depends on who your ideal client is and where they are hanging out. It could be that we use Facebook groups to get in front of them, it could be LinkedIn, it could be through setting up a strategic partnership or perhaps you can do a mini presentation at a local event if you prefer an in person option. I guide you in choosing what is going to work best for you.

It is actually a complete misconception that people will buy straight from your website with no other interaction. You do need some form of sales process (and not just a sales page) to make sales. So what you'll be doing here, is what you would need to do anyway, whether you had a website or not. You are just saving yourself the trouble of building the website before you know for sure it works. :-)

Okay, but now you are wondering how people will buy from you right? I show you how to put together a small free offer that opens the conversation with your ideal clients, then I show you how to run this conversation so that a proportion of these clients will become paying clients. These strategies are used by all kinds of successful business owners offline and online. Just in the online world people generally get lost in the busywork of blogging and creating a website that they lose sight of how it really doesn't have to be that complicated to get clients at all.​

Instead you get to test and refine your idea right here in Building Stage 4 already!


Now your idea is proven we move on to your website.

Website branding, blogging (if that’s your thing), content, and the necessary information to set up your site. You’ll understand the structures you need in place to have a website that converts. We’ll do everything necessary to start, but not get bogged down in details to the point of idling.

We will cover all the details including:

  • Exactly what to write on every page of your website​
  • What website themes you should use to build a professional looking website in no time
  • Tech recommendations on other things you may need

No stone will be left unturned!


Lead generation is just another way of saying marketing to get the details of potential people who may become clients.

This module will take you through everything marketing

Or in other words you were will be show exactly how to...

Actually go and get leads.

You’ll create your system for getting leads (potential clients) that works now and down the road, so your path to leaving the corporate world is crystal clear. You’ll put a system in place for bringing those leads into your sales process through the point of becoming paid clients. This is called a sales funnel. You’ll build and test yours by securing leads quickly.


This is where you really hit the road.

You’ll have your map from point A to point B, simple. This includes a list of to-dos for every single day to move your business steadily forward. No fluff, no more contemplating, just the elements and systems that actually matter in your business, so it builds, and grows into the machine you need to actually design your life.

The one where you don’t work for someone else anymore, watching the dreams of travel, family time, freedom, control over what you do every day, pass by.


A new 'Building Stage' is released each week into the online portal.

You log in and watch the no fluff Building Stage video which explains what to do.

Check the 'Look Over My Shoulder Business' to see how I did it.

You are given clear step by step tasks to do in order to achieve the goal of each module.

Each task builds on the next. You are building your business, and your level of clarity, as you go.

Each task includes check points so you can check you are on the right track.

You can share and collaborate with a buddy or you can share in the private online ignition community 

Find you need help? Check out the 'help area', join one of the live Q&A calls or post your question in the group. I'll be there to answer them.


Ignition is VASTLY DIFFERENT from other generic business courses and training out there


Practical solutions for every entrepreneur - Many courses or businesses are built on a “special” or “secret” method that is not, by implication, for everyone. My method is based on smart, practical steps that will work for every entrepreneur—not just the most extroverted or those with special advantages.

A step-by-step system that is truly step-by step – not just filling training modules with content. Each building stage literally builds on the last so you are refining and honing your business as you go through the program.

Built in feedback so you know you are on the right track – In each building stage I give you check points. So you know if you are on track and are ready to move on to the next stage.

No confusion - You literally don’t need to do anything else but follow the program. You can stop buying other things and do JUST THIS. Everything will come up as it is needed and you don’t need to be worrying about all the extra stuff you think you should be doing because there isn’t any. You can literally relax and follow the program.

Super quick results - When my clients take action on the steps I give them, they get real, measurable results. Entrepreneurs can get their first clients quickly and start making the income that eventually will enable them to redesign their whole lives. You can be working with your first paying clients in Building Stage 4 already - that's just one month away from today!

Systems foundation - As program founder, I have a rich background in IT and human information systems, giving me a unique perspective on business and an obsession with optimizing and improving systems. I’ve road tested Ignition thoroughly and I have perfected it with my private clients.

Years of learning, synthesized - Rather than spending years reading all the right business books, my clients can simply follow my proven process that synthesizes and systematizes the most effective business-building strategies into a robust series of steps.

Support & questions answered - Everyone in Ignition will have access to ask questions in the Facebook group, as well as access to an extensive help area and recorded Q&A audio, so you are never left uncertain or overwhelmed.

The result is you coming out with a business at the end.

You have a solid, verified idea, a great business set up and you know how to get leads and make sales.

The system works...

Maria started the right business and started earning money after struggling alone to launch a different business for 18 months...

Lisa quit her job, built a client wait list and now works from her dream office, even after having a failed business attempt before...

Kym started getting clients and knew she'd never have to go back to work ever again...

Tina covered her investment with paying clients in just a couple of months...

Luba Carlson Productivity & Success Coach

Ignition gave me the foundation I needed under my feet. It helped me reconsider what I was doing and change it to make me happy with it. It gave me the platform to build upon as well as the tools needed to succeed.

I have gotten several test clients and it was great experience and just yesterday I signed up my first paying client!

I really didn't want to do ANOTHER course based around how to run an online business, but things clearly weren't working with my business and Cat convinced me that Ignition would give me the answers I was looking for.

I love the way its' a genuine step by step program. It takes you hand and guides you through what needs to be done and to get results in a way that no other program I've seen does. It explains in detail using examples where appropriate, how to get the end results.

I already have a website and I've never felt more in control of where I'm going with it than I do now.

It doesn't feel as self guided as a lot of other online programs do. It feels like there is a recipe to follow - you're not left on your own to navigate unknown territories. You're taken right there and shown exactly which path to take for your situation.

Plus the coaching in the FB group is an absolutely incredible bonus. And the extra information from the questions asked in the group is invaluable.

Within a couple of days of showing me how, I had 3 clients from my special offer and soon after, got my first paying client.

Ros Isbelfindyournaturalgroove.com
Sabrina ColellaBusiness & Marketing Coach

Ignition gave me the confidence I needed to get out there and get paying clients.

I didn't think it was possible, but I made $2,000 in sales before I even had a full website up.

Ignition is literally all you need to know to get started and stay focused. I am always jumping 10 steps ahead of myself, so Ignition really helped to keep me in my own lane.

One thing I really liked about Ignition is that Cat always offers advice and is easily accessible in the Facebook group. In many ways, I feel as if I received 1:1 coaching. The group setting is very intimate, and it felt like a safe place to be, ask questions and be heard.

If you have already taken other business-building courses with little results or have been spending considerable time trying to think of a business idea, then it is time to just start!

If you continue on your current course, where will you be in 3 months? 6 months? Could another year go by with little to show for it? It’s time to choose a program that is designed for tangible results in addition to new insight.


Private Facebook Group where you get your questions answered by Cat personally and can share successes, challenges, and get support from other entrepreneurs building a business just like you. I’m active in the group! I’ll be a part of the discussion, answering questions, providing insights and motivation.

Look Over My Shoulder Business Build so you can see exactly how I would build a business from scratch. See how I would speak to clients, what I would write on the website and how I structure the offers as I build a business from the ground up beside you.

Extensive Help Area whenever anyone asks a question that could come up again I make sure to add this information to the help area. I want IGNITION to be as complete as possible so you know how to move forward.

Check Points Each major milestone of the business building process has a checkpoint so you can know you are on track before moving forward .

6 Live Q&A Calls You'll have access to meet other Igniters and get your questions answered by me live on our Q&A calls. Can't make the time? No problem, send me in your questions in advance and I'll make sure to answer them for you .

7 Recorded Q&A Audios For Each Building Stage where I walk you through the common issues that come up and what to do when you hit them. You don’t have to feel like you are in it alone or on your own, I’ll provide support throughout the program.

Case Studies so you can see what others have done and the results they got.

Life time access so if life gets in the way and you need to take a break you can. The content will always be available to you.

Free updates I constantly improve this course, it is already in version 2 and as an Ignition member you will receive all future updates made to Ignition at no extra cost.

Your Fascination Advantage Report Discover how the world sees you with your own Fascination Advantage Report.

You'll be able to read about your most influential traits and integrate those into your business!

Your StrengthFinder Assessment Discover your strengths with your very own StrengthFinder Assessment. This is crucial information when it comes to choosing your business idea and creating your business messaging.

VIP OPTION  Choose to go VIP and get exclusive 1:1 attention from Cat with 3 x 45 minute high level, strategic coaching calls over 6 months. This is the absolute best value way to work with Cat one on one!


Everything you need to start your business and get your first paying clients without breaking the bank.

  • The Full Ignition System

  • The Facebook Community

  • The Help Center

  • 6 Live Q&A Calls
  • 7 Recorded Building Stage Q&A Calls

  • Look Over My Shoulder Business Build

  • The Buddy System

  • Case Studies

  • Built in Check Points

  • AND access to ask Cat questions about your business in the Facebook Community

  • Lifetime Access to the material

  • All future updates free of charge

$97 USD x 10


Everything you need to start your business and get your first paying clients. Ready to rock - and save some cash in the process.

  • The Full Ignition System

  • The Facebook Community

  • The Help Center

  • 6 Live Q&A Calls
  • 7 Recorded Building Stage Q&A Audios

  • Look Over My Shoulder Business Build

  • The Buddy System

  • Case Studies

  • Built in Check Points

  • AND access to ask Cat questions about your business in the Facebook Community

  • Lifetime Access to the material

  • All future updates free of charge

$795 USD

★ VIP ★

Everything you need to start your business and get your first paying clients.


Includes 3 45min 1:1 VIP High Level Strategic Coaching Sessions over 6 months with Cat LeBlanc

  • 3 x 45min 1:1 VIP High Level Strategic Mentoring Sessions with Cat LeBlanc
  • The Full Ignition System

  • The Facebook Community

  • The Help Center

  • 6 Live Q&A Calls
  • 7 Recorded Building Stage Q&A Calls

  • Look Over My Shoulder Business Build

  • The Buddy System

  • Case Studies

  • Built in Check Points

  • AND access to ask Cat questions about your business in the Facebook Community

  • Lifetime Access to the material

  • All future updates free of charge

$1997 USD

or $395 USD x 6

Not 100% sure which option is right for you? Click here to book in a quick chat with me

You just stepped out the passenger’s seat and into the driver’s seat.

You’ve just owned your future.

Powerful right? That’s what Ignition is about.

Start driving the road of “I did, I am, and this is.”


  • People looking to start new SERVICE based businesses. That means you are interested in coaching, consulting or some other kind of service-based business. 
  • People who have already started an online business but can't seem to make it work.
  • People who are ready to take charge of their life and acknowledge that changing their life will mean doing something different. They are ready to take the bull by the horns so to speak. Of course with expert guidance.
  • People who have some kind of professional experience or life experience that they feel could be used to help others even though they can't figure out how to turn it into a business yet. 
  • People who know they can do more than this and have and have been waiting to figure out what that is.


  • People who are looking for a get rich quick scheme and aren't willing to do any real work.
  • People who are 100% sure they want to sell physical products or are interested in multilevel or network marketing
  • People who want to launch their business with an ecourse. I believe ecourses and purely digital products are essentially volume business models. Once you have a clear process that you have road tested with clients and an audience (or the funds to pay for one), then you are ready to build purely digital products. Leveraged digital products are what you should be aiming for once you have regular business. I don't believe they are the best way to START a business and because of this that is not the focus of this program.
  • People who are not happy to receive support within a Facebook group. If you need more tailored and customised support please check out the VIP options above or if you are interested in higher level coaching click here to speak to me about VIP coaching options.
  • Those who are not ready to make changes and are not happy with their current circumstances or content to just wait and maybe get around to building a business next year. Which in my experience rarely happens.

Ignition is designed to succeed, for YOU to succeed. It is built on no fluff, real, working steps that lead to a business out the door.



Simply click the question to reveal the answer!

What if I have some of these pieces in place already?

I am in the health field so I am unable to use testimonials. Can I still use The Ignition System?

How will I get clients without a website?

Do I have to look for clients before building a website?

My work requires that clients see a portfolio? I don't see how I can avoid creating a website. What is your advice here?

Will we be doing webinars/FB ads / etc?

Does Ignition cover all the technical how to's like how to actually build a landing page?

Where is social media in all this?

Do you require I build my own website?

How much time will I need to complete Ignition?

I am concerned about spending money before I've earned any - how much will I need to spend to build my business?

Can I pay in a different currency e.g AUD or CAD?

When do we start?

The great thing is - Ignition is an road-tested ACTION system.

Everything is step-by-step. You won’t be wondering how to turn your worksheet into something in your business because each task you’ll be doing will actually be a building piece of your business. All you have to do is follow the system.

Working step by step helped me understand the value of setting my business up correctly from the start. Without Cat's help, I probably would have developed some offers and launched a website, and then wondered why I wasn't getting clients!

With Cat's help, I have a solid foundation in place for my business. Her program is really comprehensive  and will give you the confidence you need to successfully launch your online business and get clients.

I finally have a solid business and I am applying all the skills I've learned in my life and in my online learning. I'm already working with clients and building business relationships that will last a far into the future.

Amber JordanFinancial Coach
Tina OkeyGraphic and Web Designer

I did wonder whether I would actually find an idea that really fit the lifestyle I was after and whether I would even complete the course and implement what I had learned. I was nearing maternity leave and knew I didn't want to return to a job afterwards. I also wanted to start something prior to the baby arriving otherwise I may have given up on the idea. I had so many business ideas that nothing was clear to me anymore so I knew I needed someone to coach me.

Now after completing my work with Cat I found the perfect idea and I'm happy knowing the idea works as I got to trial it with paying clients!

Happy days!

Cat genuinely wants to help people start a successful business and achieve their dreams. Cat was my rock and without her support and guidance I would not have been able to start this business and do so well from the get go.

Best of all I made my coaching investment back in 2 months. 

Within a few short months of finishing the program I was working from home, in my dream office and had a client wait list. I can't recommend Cat highly enough.

Lisa EnglandBrand Strategist

You even have a 60 Day Money Back Guarantee.

I know this works, but I also want you to have security.

That is why I only ask that you submit your first completed Building Stage, if, for whatever reason, you'd prefer not to continue from there I’ll happily refund your investment.



If within 60 days of commencing IGNITION you decide the program is not for you I will return any Ignition fees paid in full on the condition that you send in your completed Building Stage One tasks.

​I know this stuff works and I want you to give it a shot. If you get to that stage and it's not for you. I'll happily return your fees.

Note: This does not include mentoring fees for the VIP upgrades.


Lorena BussoWebsite Coach

I now have 10 paying clients! Long story short: I LOVE IGNITION  :-)

You are touching my life in an awesome way.

Cat has been seen in:



The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on many factors, including his or her background, dedication, desire, and motivation. By purchasing this program, you acknowledge that as with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money as a result of your participation in the Program.

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